Search engines are constantly updating their algorithms to provide more relevant and accurate results to searchers. Inline with this philosophy is to serve up specific results based on your location. If you were to do a Google search from your smartphone and your desktop computer, you will most likely see different results. Searches performed on mobile devices give very accurate location data which Google uses to serve up more relevant results. Searches performed on desktop or laptop computers also get localized results, though they may not be as accurate as those given on a mobile device.
This localization of search has given rise to Local SEO, which focuses specifically on helping local businesses get ranked in local search results. A variety of factors goes into this process, and we would be more than happy to discuss how we can help. Give us a call or request a quote today.
The core advantage any online marketing campaign has over a campaign using traditional media is the large amount of data that can be gathered and analyzed during the campaign. Many times, this data is the difference between a profitable campaign and a not so profitable campaign.
We use a number of tools including Google Analytics, Raven Tools and Moz to improve advertising campaigns and turn them into profit centers. Contact us today to discuss how we can give you a better insight into your campaign data.
Retargeting is a very effective method of paid advertising. Ever see those ads that seem to follow you around from site to site? Those are retargeting ads that are served specifically to you because you visited a specific site. When you first visited the site where the ads are reminding you to visit, a cookie was placed on your browser that tells other sites about your browsing history. Advertisers like Google then use this data to serve more relevant ads to you.
Retargeting is a great way to increase the effectiveness of any marketing campaign because it keeps reminding potential customers about your goods or services. Contact us today to setup your retargeting campaign.
The great thing about social media is that business now have the chance to join into the discussion that naturally occurs around their business. Review sites like Google+, Yelp, Facebook, and Foursquare off consumers the ability to leave reviews for businesses, but these should not be one-sided discussions. Business owners now have the opportunity to respond to reviewers, both good and bad, so that whoever else reads the review can see that the business is actively engaging and communicating.
Our reputation management service keeps an eye on all review sites and responds to all reviews both good and bad. Maintain your image online, just as you do offline, and contact us today.
Depending on how complex and large your project is, we will advise you on how your website should be developed and why.
Most smaller projects, like a website for a local business, are built on WordPress. We use WordPress here because it lowers the cost of development and has a huge support base. Almost 20% of website on the web today run on WordPress which creates a large market for 3rd party add-ons called plugins. These plugins provide functionality that would otherwise cost thousands of dollars to create, which is what keeps the cost of developing on WordPress so reasonable.
For websites that will be handling a lot of traffic (50k+ visits/mo) or will have an app connected to them, we recommend custom website development. Projects of this nature will be coded from the ground up using the latest available languages and technology. Our custom developed sites are built to scale easily as you grow and also play nice with hybrid and native applications.
Do you have a large budget Android application ready for design and development? We offer native Android app development for apps that require the full functionality of Android devices.
Native applications are custom software applications developed for a specific operating system; Android apps are developed using Java. These apps can handle larger user bases and offer better performance than Hybrid application. These apps also tend to have a substantial increase in cost due to the increased cost of native application developers and the time it takes to develop.
Our native Android applications start at $20k per platform. Contact us for a quote today.