I hear this all day long, and although blogging at first glance may seem like something most people do strictly for fun or as a hobby, adding a blog to your existing website can be an extremely valuable long-term strategy for any business. Yes, blogging consistently can be time-consuming (especially if you’re a perfectionist!), but before you completely write it off, read through the 5 essential reasons your business needs a blog below.
1. Get Higher Rankings For Organic Search Engine Traffic (SEO)
This is easily one of the most valuable reasons for adding a blog to your existing website. Search Engine Optimization (SEO) is made up of a wide-range of components and variables, all of which affect how visible your website is in the search engines (Google, Yahoo, Bing, etc). One basic component of SEO that the search engines love to see is that your website is updated with new content on a regular basis. By simply writing one post each week, you add a new page to your website and increase the amount or relative size of “Internet Real Estate” you own. Over time, the number of places where people can find your content will gradually expand, traffic will increase, and increased SE rankings will follow.
2. Keep Your Customers In The Loop
Having a blog integrated into your social media strategy is a great way keep your customers up to date with whats going on with your company. Each post can act as a little press release updating your followers on new developments or progress on current projects.
3. Feed Your Social Networks
Blogs tend to act as a central meeting place, kind of like a watercooler if you will, for your social networks. When you write a blog post, you can then share it on Facebook & Twitter encouraging your followers to visit your website to read the entire post. This creates traffic and promotes conversation on your website, both of which are very helpful in terms of SEO.
4. Become An Authority In Your Niche
When you post regularly to your blog, people will begin to view you as a credible source and authority in your particular niche. A great way to encourage this is to talk about new developments & happenings in your industry in addition to whats going on with your specific company.
5. Instant Credibility With New Customers
It is very easy these days to have a good-looking website professionally designed for you, but people have caught on to the fact that anyone can have a slick, flashy website. On the other hand, when someone comes to your website and gets lost in your blog for 30 minutes without reaching the end of your content, they are far more likely to see you as a credible source of information in your niche.
One of the great things about blogs, especially WordPress.org blogs, is how customizable they are. When we design blogs for our clients, we use only Studiopress Themes for their professional look and the unrivaled functionality of the Genesis Framework.