Search engines are constantly updating their algorithms to provide more relevant and accurate results to searchers. Inline with this philosophy is to serve up specific results based on your location. If you were to do a Google search from your smartphone and your desktop computer, you will most likely see different results. Searches performed on mobile devices give very accurate location data which Google uses to serve up more relevant results. Searches performed on desktop or laptop computers also get localized results, though they may not be as accurate as those given on a mobile device.
This localization of search has given rise to Local SEO, which focuses specifically on helping local businesses get ranked in local search results. A variety of factors goes into this process, and we would be more than happy to discuss how we can help. Give us a call or request a quote today.